Each week, about 100 million customers, nearly one-third of the U.S. population, visit Wal-Mart's U.S. stores.
The average Wal-Mart shoppers fall in this category:
- Shoppers are over 40
- Lack some sort of Higher education, yet even few have a High School Diploma.
- Are sensitive to changes of prices of Gasoline, Food and other goods.
- Work above or below the minimum wage. (In the United States), thus having lower incomes
- Lack awarness of the world and community.
According to Wal-Mart's competitor, Target, their average shoppers fall with-in the following category:
- People younger than 40.
- Are Enrolled or have completed some sort of Higher Education.
- Are energetic beings, who have some sort of conscious mind towards the world.
- Are affluent shoppers.
Like many store in North America, Wal-Mart and Target do sell products made from the People's Republic of China, and other countries who's workers are being paid the equivalent of 50 cents a day, compared to a worker in a developed worker, whose paid might be as low as 8 US Dollars.